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The Car Launch Playbook

How to drive new car reservations with interactive experiences

2026

10 minute webinar

简而言之

For automotive marketers, the digital launch of a new vehicle or brand is a monumental task, where timelines are tight and quality is non-negotiable.

For over a decade, ZeroLight has acted as the strategic visualisation partner for the world’s most ambitious launches, from Slate Auto to General Motors.

The Car Launch Playbook details our proven three-phase roadmap that can excite customers and make your next digital launch a success: Ready, Go, Grow.

Key car launch phases

互动式3D体验图标

Ready: Establish your digital foundations

Invest early in your digital foundations to create the most engaging, scalable, and seamless customer journey.

来自云端的流媒体图标

Go: Optimise for reservations and revenue

Transform your digital foundations into consumer-ready experiences to secure vehicle reservations and generate revenue.

把你的配置器带给你的客户图标

Grow: Scale for the future

The launch is just the start; the future is secured by being prepared for change and scaling your offering globally.

显示车辆、摄像头、社交图标和数据图表的三维插图
10 minute webinar
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The Car Launch Playbook

Available on demand
立即观看

观看网络研讨会

Tune in to our on-demand session to see how you can make your next car launch a revenue generator and viral success.